The New York Times | New York, NY

• Driving strategic outreach initiatives, coordinating direct engagement with U.S higher education institutions to gather insights on existing promotional strategies, directly informing the development of new impactful marketing assets.

• Conducted a comprehensive case study on the CUNY system, identifying key competitors, leveraging existing digital presence, and proposing outreach strategies and impactful marketing assets.

• Applying graphic design expertise to develop new marketing assets for a back-to-school campaign, including flyers, story and carousel posts. 

• Redesigning higher education pitch decks to integrate statistics, enhance visual branding, and integrate localized content.

Lettuce Print | Brooklyn, NY

• Created 52+ live email marketing campaigns, leading to $1.1M+ in revenue with an average open rate above 40%, CTR of 6.93% and a conversion rate of 7.12%.

•  Achieved $47.84 ROI per $1 spent through targeted email marketing campaigns.

• Develop and author a SEO content strategy through optimized blog posts using WordPress, increasing organic keyword rankings by

  9.06% and boosting organic traffic to 4.2K+ monthly visitors.

• Create and execute content calendars, improving posting consistency for each client and streamlining collaboration between the

  marketing and graphic design team.

• Leverage marketing analytics tools such as Alpine IQ, SEMrush, and Iconosquare to optimize marketing strategies, improve audience targeting and track engagement and reach.

Sip & Play | Brooklyn, NY

• Promoted the cafe on socials through creating videos, posts, captions and presence as an online brand— causing a 60% increase in viewership and 130% increase in likes.

• Collaborated with the founder to produce and execute a content calendar that enhanced the businesses brand messaging and ensured consistent posting.

• Conducted competitor and market analysis to identify emerging trends, target audiences, and opportunities for content, following into the development of a curated marketing strategy that improved our engagement by 70%.

12 Pell | New York, NY

• Led and executed a viral TikTok marketing campaign, causing a growth of 30k+ followers in just a 6 week timespan.

• Produced and edited over 70+ short form pieces of content per week on TikTok, focusing on leveraging popular audios, viral trends, and niche barbering content to maximize reach.

• Launched “Snips n’ Scoops” - a Gen Z focused marketing campaign, where I developed interview questions, conducted on-camera interviews, and actively sought out and engaged with guests to participate.

@khhorders | New York, NY

• Built an eCommerce business using Twitter as the sole marketing channel that generated $30K+ in revenue by delivering exclusive Korean hip-hop and R&B albums to international fans.

• Implemented a direct-to-consumer sales model, becoming one of the few suppliers in a niche music market leveraging Twitter to drive sales.

• Engaged with a highly active online community, creating direct relationships with fans that converted into loyal customers through personalized product sourcing and community-driven marketing.